Hits was born under the stage lights, and in the crowd, where sound meets connection. We saw the gap: too many cans with nothing inside them but fake sugar and noise, no real option for those who wanted to feel something without the booze. The energy deserved better.

So, we remastered our own.

Our band consists of flavor experts, industry rockstars, and producers who know how to make every sip hit. We fine-tune the taste and the effects with the purest ingredients that strike the right chord every time.

Hits is more than a beverage. It’s our love letter to the creators of music and the fans who never turn the volume down.

Produced in Nashville. Amplified everywhere.